Utterly, Butterly Delicious

My earliest memories of a television are a few hazy ads showing a chubby animated girl with a naughty smile on her face, devouring her favorite Amul Butter. Dressed in her red and white polka dotted dress, the Amul Girl is one of the rare Brand Mascots that has survived the gush of Brand Ambassadors.
I have been in constant love with this thumb sized girl. The public appeal of the little cheerful Amul girl has only grown since 1967, and she is now ready to enter the Guinness Book of World Records for being the longest running campaign ever. The Amul Girl plays the role of a Social Observer with an ample sense of wit. Here are few of their latest ads, or tropicals, as Amul calls them:

Have a look at all the Amul ads here.

We adore the Amul thumblina for her boundless and exorbitant humor. It proves that in the “Brand Endorser” ridden industry, it is the Brand Mascot that the consumer still emotes with, essentially at the emotional level.