Monday, March 2, 2009
Monday, September 22, 2008
Tuesday, June 24, 2008
I love TechCrunch! All you want to know in the world is there. I found this interesting news there and want to share it with you...
Google just took away one of the world’s largest Outlook/Exchange installations for 1.5 million students at Australian schools, and replaced it with Gmail. More information is here.
The cost savings are substantial. The Outlook/Exchange platform involved a AU$33 million contract and took four years to go live, although it’s unclear why it took so long. The Gmail/Google Apps rollout, which is being completed by subcontractors, will cost just $9.5 million and should be live by the end of 2008. User storage will increase from 35 MB to 1 GB.
This is being called the largest single deployment of Gmail in the world, we’ve emailed Google for a comment.
Wednesday, June 18, 2008
A public service ad done by contract advertising.
Agency: Capital Advertising
(Click on the image to see the news and the enlarged picture)
It’s a great ad, deserves to win.
The only problem is it doesn’t work in real life.
It’s a scam done by people who don’t understand female foeticide. (The ad preaches to the converted, basically.)
I am fine with scams for FMCGs (they’ll sell their soap anyway, regardless of whether the advertising is good or bad, so I don’t care).
I have a problem with scams for public service that preach to the converted instead of even attempting to understand the problem.
The media doesn’t highlight female foeticide, there are more important things like Shahrukh Khan to talk about.
Ad professionals have a responsibility to try and change negative mindsets, but all they do (there are honourable exceptions) is do one-offs for themselves and their agencies. (‘X from Y agency wins gold!!!’)
Friday, May 30, 2008
Monday, May 26, 2008
If you found VerveEarth intriguing when you first saw it, then you know what it can become. There are ultimately tens of millions of bloggers who could populate the map making it a vibrant reflection of our world. Imagine for a moment if VerveEarth had millions of users and blogs. You could zoom off to a faraway land and find interesting people in an instant. You could find and read the blogs of people on the ground in crisis zones, like Baghdad and Darfur. You could forge connections with bloggers in your home town. You could go to where the news is that day, whether it's tragedy or a World Series victory, and read the accounts of those affected.
But the feat of building VerveEarth must begin somewhere. The most successful websites all began with a core group of patrons. MySpace started with music junkies seeking a new vibe; Facebook was erected by college students looking to socialize. Bloggers are telling the story of the world, and VerveEarth is meant to be a canvas for their voices. We lack the resources to send out millions of invitations, so bloggers efforts to share this site with others will decide its future. If you think the site looks interesting, take a minute to let fellow blog authors know, and then watch it grow.
Here's some ways to contribute: 1) Email or drop a comment to fellow bloggers, 2) Add the VerveEarth medallion to your blog (see the "stats" link on your profile), 3) If you think it's relevant, mention us in your blog and 4) Share content with friends through the site.
JOIN TODAY TO PLACE YOUR BLOG ON THE WORLD MAP
I agree with Gaurav (Actually I agree with almost everything he says, he is just brilliant!) Go check it out!